The Basketball Store is the eCommerce division of Hoops U. is devoted to helping basketball coaches and players from around the world achieve greaters success and become better at their craft.

The Hoops U. Basketball Store is a small part of that by offering top of the line basketball coaching and training products at great prices! has been online serving basketball coaches and players since 1999! It was founded by Tony Alfonso and he still continues to own and operate all aspects of Hoops U.

If you would like to learn more about and see all we do and offer, check us out in any of the following ways:

Join the growing network at
Attend or watch our Basketball Coaches Academy
Like HoopsU on Facebook
Follow @HoopsU on Twitter